The proven power of analog tools
While digital tools are useful, science shows that analog tools, such as pen and paper, are more effective for concentration and focus. Therefore, the Smartsapiens Challenge is consciously analogous-to reduce distractions and promote deeper reflection.
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Deeper
think
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Longer
remember
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More
focus
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Deeper
think
-
Longer
remember
-
More
focus
The science behind the SmartSapiens Challenge
Science-inspired detox method, where you're at the wheel, creating more space for what really matters.
- Deeper thinking
Writing down ideas with pen and paper (brainwriting) generates an average of 20% more ideas, is 42% more original and 70% higher quality than traditional, spoken brainstorming sessions and electronic versions.¹
Research shows: what you write down with pen and paper sticks better than what you type. You process the information better and remember it better.²
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Write it down,
remember it longer.
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Write it down,
remember it longer.
Research shows: what you write down with pen and paper sticks better than what you type. You process the information better and remember it better.²
- More focus
Writing with pen and paper reduces distraction and increases focus compared to digital media.³
- 1. Michinov, N. (2012). Is Electronic Brainstorming or Brainwriting the Best Way to Improve Creative Performance in Groups? Journal of Applied Social Psychology, 42(1), 134–151. Paulus, P. B., & Nijstad, B. A. (2003). Group Creativity: Innovation Through Collaboration. Oxford University Press. ISBN: 9780195147308
- 2. Mueller, P. A., & Oppenheimer, D. M. (2014). The Pen Is Mightier Than the Keyboard: Advantages of Longhand Over Laptop Note Taking. Psychological Science, 25(6), 1159–1168.
- 3. Wästlund, E., & Carlbring, P. (2010). The cognitive costs of paper versus screen reading: A comparison of distractions and reading comprehension. Computers in Human Behavior, 26(5), 966-974.
